I am a seasoned creative leader who thrives on crafting impactful and visually captivating brands. With a track record of transforming ideas into remarkable realities, I have had the privilege of spearheading successful initiatives throughout my career. With boundless creativity, I execute ideas with unwavering quality, curating experiences that consistently surpass objectives.
MY PROCESS
STRATEGIC PLANNING
RESEARCH
DEVELOPMENT
EXECUTION
ASSESSING RESULTS
Outline campaign goals, target audience, and key messages in detail.
Generate fresh and exciting ideas that match objectives by researching and brainstorming.
Craft visually engaging content through teamwork and compelling storytelling.
Oversee the rollout of components, ensuring alignment with the envisioned strategy.
Post-launch, I analyze data and feedback to identify successes and improvements.
PRODUCT PHOTOGRAPHY
I directed our Design Lab's photography and post-production for food packaging clients like McDonald's, Panera Bread, BOU and Battle Grounds Coffee Co.
FTD Flowers
"JOY TO THE WHIRL"
MOODBOARDING
CONCEPT: Make anyone and everyone's holidays even brighter this season by gifting with FTD's selection of Christmas flower bouquets, gifts, and centerpieces. Open the door to greet gifts for everyone.
I created a visual direction for the TV spot, and collaborated to produce a script that showcases novelty, family and classic gifts for the season.
FTD Flowers
"A Rose Story"
"A Rose Story" traces a rose's journey across various relationships—friendships, romance,
Galentine's gatherings, and all forms of non-romantic affection celebrating the diverse facets of love.
At the core of this effort, I oversaw the photoshoots with meticulous attention.
I curated props, orchestrated set designs, and translated mood boards into the final visuals.
My commitment to the story echoes in every detail, ensuring resonance throughout.
PROP AND SET PLANNING
CAMPAIGN EXECUTION
PROP & SET PLANNING
PHOTO STYLING
KIDS DAY
I led the internship team responsible for organizing the "Bring Your Kids to Work Day" event at HAVI. I conceptualized the theme, designed the decorations, and lead the day's programing.
