I am a seasoned creative leader who thrives on crafting impactful and visually captivating brands. With a track record of transforming ideas into remarkable realities, I have had the privilege of spearheading successful initiatives throughout my career. With boundless creativity, I execute ideas with unwavering quality, curating experiences that consistently surpass objectives.
MY PROCESS
STRATEGIC PLANNING
RESEARCH
DEVELOPMENT
EXECUTION
ASSESSING RESULTS
Outline campaign goals, target audience, and key messages in detail.
Generate fresh and exciting ideas that match objectives by researching and brainstorming.
Craft visually engaging content through teamwork and compelling storytelling.
Oversee the rollout of components, ensuring alignment with the envisioned strategy.
Post-launch, I analyze data and feedback to identify successes and improvements.
For over a century, FTD has redefined floral delivery through a global network of local businesses, uniting them with customers worldwide. Our refreshed identity honors our roots while embracing modernity, highlighting our community-centric ethos, storied past, and the expertise of our skilled florists.
Some of my contributions include 360 campaign direction, photoshoot direction, OOH activations, packaging design, and marketing material design.
REBRAND LAUNCH: A FLORIST STORY
Crafted under my direction, "A Florist Story" brings florists' unique stories to your doorstep. This activation embraces the artistry and stories that bloom in every arrangement. Manifested in TV spots, social media, illustrated webisodes, interviews, and blogs, the campaign aims to create a connection between talented florists and the consumer with the launch of our rebranding.
PACKAGING
Packaging created for all drop-ship flowers. Features custom-built cardboard, rebranded design, and illustrated instructions.
EXPERIENCE & INSTALLATION
New York flower giveaway collaboration with MILK cookies.
EXPERIENCE & INSTALLATION
KIDS DAY
I led the internship team responsible for organizing the "Bring Your Kids to Work Day" event at HAVI. I conceptualized the theme, designed the decorations, and lead the day's programing.
