VALENTINE'S DAY
"A ROSE STORY"
"A Rose Story" traces a rose's journey across various relationships—friendships, romance,
Galentine's gatherings, and all forms of non-romantic affection celebrating the diverse facets of love.
At the core of this effort, I oversaw the photoshoots with meticulous attention.
I curated props, orchestrated set designs, and translated mood boards into the final visuals.
My commitment to the story echoes in every detail, ensuring resonance throughout.
PROP AND SET PLANNING
CAMPAIGN EXECUTION
WINTER HOLIDAYS
"JOY TO THE WHIRL"
MOODBOARDING
CONCEPT: Make anyone and everyone's holidays even brighter this season by gifting with FTD's selection of Christmas flower bouquets, gifts, and centerpieces. Open the door to greet gifts for everyone.
I created a visual direction for the TV spot, and collaborated to produce a script that showcases novelty, family and classic gifts for the season.
"HOLIDAY FOR ALL"
With the winds of winter comes a promise of warm moments with close family and friends. Those moments shared over the holidays are more important now than ever. "Holiday for All" captures those moments in serene and stunning still life, and tell a story to inspire holiday celebrations where heart, home, and flowers come together.
I lead the campaign visual direction, social media activation, email content ideation, and design templating.
