Art Director at Western Governors University
Western Governors University is an online non-profit university where students earn affordable, accredited, career-focused college degrees. My work involves generating unique agency work that aligns with client's objectives, while also reflecting the distinct identity of WGU. As a thought leader, I lead art direction, collaborate with other designers, share feedback, and manage projects.
Rebranding
Brand Identity
Rebranding
CREDIT:
DESIGN: JESSI SIMPSON & JOEY HOWELL
COPYWRITING: BEN CARDER
"They Said" Campaign
With the "They Said" campaign, I led designers to produce large-scale multi-funnel creative. The direction highlights WGU's charisma and boldness. Competitively, the campaign stands out in the education space while appealing to the WGU prospective student.
Brand Expression Website
Brand Identity
Style Guidelines
Web Design
CREDIT:
DESIGN & LAYOUT: DARIIA MIROSHNIKOVA & JESSI SIMPSON
COPYWRITING & GUIDELINES: ANDREW SCHNIEDER & JESSI SIMPSON
INTERFACE: DARIIA MIROSHNIKOVA
Mascott Suit "Sage the Owl"
Brand Identity
Illustration
Product Design
CREDIT:
SUIT DESIGN & ILLUSTRATION: JESSI SIMPSON
Animatic
Multi-funnel Marketing
Illustration
Storytellling
Animation
CREDIT:
STORYBOARD, DESIGN & ILLUSTRATION: JESSI SIMPSON
VIDEO PRODUCTION & ANIMATION: PETER DAVIDSON
COPYWRITING: ANDREW SCHNIEDER
CREDIT:
DESIGN: JESSI SIMPSON
COPYWRITING: COURTNEY DUNHAM
Event Guidebook
