Western Governors University
Western Governors University is an online non-profit university where students earn affordable, accredited, career-focused college degrees. My work involves generating unique agency work that aligns with client's objectives, while also reflecting the distinct identity of WGU.
As a thought leader, I lead art direction, collaborate, share feedback, and manage projects.
Rebranding WGU
Brand Identity
Rebranding
CREDIT:
DESIGN: JESSI SIMPSON & JOEY HOWELL
COPYWRITING: BEN CARDER
"They Said" Campaign
With the "They Said" campaign, I led designers to produce large-scale multi-funnel creative. The direction highlights WGU's charisma and boldness. Competitively, the campaign stands out in the education space while appealing to the WGU prospective student.
Brand Expression Website
Brand Identity
Style Guidelines
Web Design
CREDIT:
DESIGN & LAYOUT: DARIIA MIROSHNIKOVA & JESSI SIMPSON
COPYWRITING & GUIDELINES: ANDREW SCHNIEDER & JESSI SIMPSON
INTERFACE: DARIIA MIROSHNIKOVA
Animatic
Multi-funnel Marketing
Illustration
Storytellling
Animation
CREDIT:
STORYBOARD, DESIGN & ILLUSTRATION: JESSI SIMPSON
VIDEO PRODUCTION & ANIMATION: PETER DAVIDSON
COPYWRITING: ANDREW SCHNIEDER
FTD FLOWERS
For over a century, FTD has redefined floral delivery through a global network of local businesses, uniting them with customers worldwide. Our refreshed identity honors our roots while embracing modernity, highlighting our community-centric ethos, storied past, and the expertise of our skilled florists.
Some of my contributions include 360 campaign direction, photoshoot direction, OOH activations, packaging design, and marketing material design.
REBRAND LAUNCH: A FLORIST STORY
Crafted under my direction, "A Florist Story" brings florists' unique stories to your doorstep. This activation embraces the artistry and stories that bloom in every arrangement. Manifested in TV spots, social media, illustrated webisodes, interviews, and blogs, the campaign aims to create a connection between talented florists and the consumer with the launch of our rebranding.
PACKAGING
Packaging created for all drop-ship flowers. Features custom-built cardboard, rebranded design, and illustrated instructions.
EXPERIENCE & INSTALLATION
New York flower giveaway collaboration with MILK cookies.
EXPERIENCE & INSTALLATION
"HOLIDAY FOR ALL"
With the winds of winter comes a promise of warm moments with close family and friends. Those moments shared over the holidays are more important now than ever. "Holiday for All" captures those moments in serene and stunning still life, and tell a story to inspire holiday celebrations where heart, home, and flowers come together.
I lead the campaign visual direction, social media activation, email content ideation, and design templating.
ProFlowers is an online floral and gift retailer that specializes in delivering fresh flowers and gifts directly to consumers. I play a crucial role as a designer of ProFlowers, developing seasonal campaigns, creating templates for web and print, and managing multiple activations with tight deadlines.
display banners
social
web
3Points Communications
3Points is a specialized public relations and communications firm based in Chicago, IL. 3Points experienced professionals are experts in fintech, environmental, and hospitality industries. Design work features a digital-first brand refresh with a boutique feel.
For my client McDonald's, my work primarily consists of designing and producing print materials. This includes creating packaging mock-ups, placing artwork files, and conducting ink and print quality tests. Additionally, I prepare the final files for print vendors.
Featured work includes campaigns for “Worldwide Favorites” and “Monopoly” promotions.
Featured work includes "Snoopy in Space" and "The Lion King" Promotions.
I operated the ColorCert read-ins as part of the print quality management
system, which was crucial for maintaining color accuracy across all print
materials.
New pop can tab collection receptacles for RMHC
The containers feature a sleek, waterproof vinyl cover with a 3D pop tab, improving upon the previous hard-to-understand design.
