FTD FLOWERS
As part of the FTD Rebrand, I developed a loose, enthusiastic illustration style with a hand-drawn aesthetic. With a library of over 1,000 individual drawings, illustration is now integral in major corporate assets, B2B/B2C emails, organic social, website, blog posts, and printed materials. Illustration content includes fresh-cut flowers, florist bouquets, gifts, plants, florist portraiture, corporate portraiture, florist shops, flower stems, IG highlights, and iconography.
Illustrations featured in Base Design.
These examples are just a few pieces of content on the website, social media and print collateral. Illustrations for FTD has improved engagement and strengthened product sales with over a 7% engagement increase across all organic channels since their launch.
Illustration Inbox
